Our People are our Strength

The success and growth of Alpha Manufacturing is built on some amazing people who drive the business everyday with commitment and passion.

We’ve got a wealth of expertise and knowledge when it comes to sheet metal fabrication and here you’ll find the latest news and blogs from our expert team.

Group CEO

Martin Smith

Martin has lead Alpha and the other Bri-Stor Group companies from strength to strength in his time as Director and now CEO. Overseeing a consistent investment programme and bringing on-board the most talented people to help drive his vision.

Managing Director

Paul Clews

A driving force in Alpha's incredible recent growth, Paul now leads the team he joined back in 2010 as a Production Manager. Paul's drive and energy is crucial in delivering his vision for the continued growth of the company.

Sales Director


Joining Alpha Manufacturing in 2021, Michael Whitfield brings with him a wealth of knowledge in numerous sectors including engineering, finance and sales.

Commercial Director

Rob Eley


Operations Director

Neal Lafford

Neal has been crucial in Alpha's evolution since he arrived back in 2012, working in Business Improvement, Quality and now as Operations Manager.

Operations Manager

Will Johnson


Coatings Manager

Ian Buckley

With 15 years’ service at Atlas Coatings, Ian’s drive and commitment towards quality and excellence in every aspect of his life has resulted in an impressive career.

Production team leader

Peter Ricketts

Joining the business in 2013, Peter has his ambitions firmly set on an exciting and dynamic future



In 2000 Ben joined Alpha Manufacturing as a programmer and demonstrated very quickly his capacity to go above and beyond the requirements of the role to move his career forward

Senior Production Manager

Nick Moss


Business Improvement Manager

Peter Smedley

With 15 years’ experience, Peter is well adjusted to the world-class environment of Alpha Manufacturing and with vast experience managing large teams and complex production processes, he is the perfect fit for the role of Business Improvement Manager.

Business Improvement Engineer

Gemma Smith

杰玛(Gemma)在Alpha Manufacturi188beat金宝搏官网登录ng有巨大的野心,她有充分的理由对自己的职业生涯感到兴奋。

Chemical Technologies Maintenence Manager

Justin Kelly

Joining Alpha Manufacturing in 2018 Justin Kelly has made a huge impact in a relatively short period of time.

Technical Sales Engineer


After starting college doing physiotherapy, Corey soon realised that college wasn’t for him, and decided to embark on an engineering apprenticeship at Alpha Manufacturing.

Planning Supervisor

Joanna Sitek

Joanna Sitek has been with Alpha Manufacturing since 2007, after making the move from her home country of Poland to pursue a career in production.

Assembly Team Leader

伊恩·卡沃丁(Ian Carwardine)

Ian encapsulates the Alpha spirit, having led his team through the pandemic safely, producing thousands of hand sanitiser units whilst successfully operating as a part of a skeleton shift.

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We work with businesses in a wide variety of sectors with capabilities to offer short and long runs of metal products.